Grand Touring Automobiles | Private Dealership Media Day & Cars for a Cause

At Obsidian Creations, every project is an opportunity to combine creative direction, professional media production, and purposeful marketing. Our recent collaboration with Grand Touring Automobiles brought us to Oakville, Ontario, for a private dealership media day focused on capturing seven exceptional vehicles and creating promotional content for the upcoming Cars for a Cause main car show.

The Project & Creative Direction

The goal was to create a collection of premium automotive photography and cinematic video while developing content to help promote Grand Touring Automobiles’ upcoming appearance at Cars for a Cause. Each set had its own visual direction, allowing us to capture the vehicles in ways that complemented their design and surroundings.

Aston Martin Vanquish | Emerald Paintwork

We began with an Aston Martin Vanquish finished in iridescent emerald paint. Using the dealership’s lighting, we focused on capturing the colour shifts, reflections, and sculpted body lines through detailed photography and video.

Rolls-Royce | Luxury Showroom Details

Inside the Rolls-Royce viewing area, darker orange wood finishes, matte black details, and chrome accents created a distinctive backdrop. We incorporated the showroom’s design into our compositions to highlight both the vehicles and the premium atmosphere of the dealership.

Bugatti Chiron & Chiron Pur Sport | Bentley Lounge

The Bentley lounge provided the setting for a dedicated showcase of the Bugatti Chiron and Chiron Pur Sport. We captured individual vehicle details and wider compositions, highlighting the design of both cars while making use of the surrounding space.

Lamborghini Temerario | Outdoor Shoot

We moved outdoors to photograph and film the Lamborghini Temerario, using natural light and exterior surroundings to create a more open, dynamic look. This set added variety to the project and complemented the controlled indoor dealership coverage.

Highway Rolling Shots | Cinematic Motion

Along Highway 403, we captured rolling footage to bring movement and energy into the final collection. These shots added a cinematic driving element that balanced the static photography and dealership video.

Post-Production | Photography & Video

After the shoot, we reviewed the footage, selected the strongest images, and refined the content through colour correction, editing, and cinematic finishing. Our focus was on maintaining a consistent, polished look while preserving each vehicle’s unique character.

Cars for a Cause | Event Marketing

The final objective was to support Grand Touring Automobiles’ upcoming Cars for a Cause appearance. Using the captured content, we developed the direction for a promotional teaser designed to showcase the seven-vehicle lineup and build anticipation for the event.

Bringing It All Together

From luxury showroom photography to outdoor automotive shoots and highway rolling footage, this project brought together every part of our creative process.

At Obsidian Creations, we create media that goes beyond the camera, helping brands present themselves professionally, connect with their audiences, and promote what matters.

Obsidian Creations — Photography. Videography. Creative Direction. Automotive Marketing.